The Negotiator Magazine

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6. Recognize that you will only reach agreement by understanding the deeply-held needs of the other side. In Frank Romer's words: "People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice."

7. You can only succeed in negotiations with a win-win attitude. To quote B.C.Forbes: "Any business arrangement that is not profitable to the other person will in the end prove unprofitable for you. The bargain that yields mutual satisfaction is the only one that is apt to be repeated."

If you are new to negotiations or still struggling to master the skill, remember these 7 quotes. They are words of wisdom passed down the years and invariably learnt by the painful lessons of experience.

About the Author:

Eric Garner is Managing Director of ManageTrainLearn, the web site company that guarantees to make you a better manager, trainer and learner.

Eric is a graduate of the University of Cambridge and has many years' experience as a HR manager and trainer. He is a Chartered Member of the UK Institute of Personnel and Development. Eric Garner may be reached through his web site at http://www.managetrainlearn.com


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August 2007