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7. Give Them What They Need The Way They Want It
Communication is particularly important in this regard. We all want to hear things differently. The same piece of information may mean different things to different clients. After all, everybody has unique prejudices, pre-dispositions, and preferences. The trick in any form of communication is knowing what significance certain information will have to a particular client and then how to present it to him or her (or them if you are dealing with a group) so that it has the greatest possible appeal or value. This is true whether you're conducting an interview, giving a presentation, or even having an ordinary telephone conversation.

Remember: Whether you are communicating or whether you are taking direct action, you have to know from the start and throughout your relationship what exactly the client needs and how he or she wants it, and respond accordingly. Such attention to detail will establish you as an invaluable resource -- and set you apart from the competition!

Ron Karr is a professional speaker, consultant, trainer and author who specializes in helping organizations to dominate their marketplace and assisting individuals to get closer to the people they serve. This article is taken in part from Karr's Titan PrincipleT- The Number One Secret to Sales Success.

For information contact Frog Pond at 800.704.FROG(3764) or email susie@frogpond.com

 

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July 2006