The Negotiator Magazine

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This gap is present in any situation, especially business. It's involved in how we work with customers, colleagues, staff, and even family. Everyone knows somebody that they prefer not to do business with or refer business to on the basis of what's important to them. The real challenge is to lessen the size of the gap rather than hope to eradicate it altogether. How do we do that?

People need to align their work values and principles with their personal values and principles and proceed accordingly.

However, we can choose a negative or a positive path to follow, based on whatever our values are and the effect those choices have on those around us.

People must go slowly in analyzing their values and ethics, and then must choose well which path to follow.

If we keep these four "paths" in mind for reflection when faced with an ethical and conflicting situation, they can't help but help us get pointed in the right direction to help us make the best possible decision.


Frank C. Bucaro, CSP, CPAE, works with organizations that want to integrate ethical standards of excellence with solid business practices. He also presents keynote and seminar programs on the relationship of ethics and values to long-term success. He is the author of two books, Taking the High Road: How to Succeed Ethically When Others Bend the Rules and What Happened to the Good Guys in the White Hats? Lessons in Ethical Leadership. For additional information about Frank’s availability to speak to your group, contact the FrogPond at 800.704.FROG(3764) or email susie@FrogPond.com.

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November 2005