The Negotiator Magazine

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Successful negotiations aren't about getting your own way or giving in to another. It is useful to remember never to leave "victims" as a result of your negotiation style as they often have a habit of exacting revenge! Successful negotiations are about reaching a positive end where both parties feel satisfied with the negotiation. The most important part of a successful negotiation is that it becomes a win more/win more situation for all involved and, with the right tools, everyone can leave the negotiation table feeling satisfied and compensated fairly. With knowledge, skills and practice, negotiating can become a truly enjoyable and winning experience.


Jan Potgieter is Director of The Negotiation Academy - Europe Limited. The Negotiation Academy - Europe (TNA-Europe) is a negotiation consulting and negotiation skills solution provider. Committed to delivering best practice based negotiation solutions, TNA-Europe collaborates with clients to instil an organisational negotiation capability With deep industry experience, global resources and a proven track record, TNA-Europe is ideally positioned to assist clients in achieving optimal results from negotiations across all functional areas: http://www.negotiationeurope.com/
You may contact Jan Potgieter at +44(0)8451 298 554 (UK) and 1 888 299 9733 (USA) or by e-mail through his firm.

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November 2004